There are many levels of sponsorship opportunities available at Cape Panwa Hotel Phuket Raceweek and packages can normally be tailored to a clients needs, budget and objectives, whether it be for a Product launch, Branding, Hospitality, Merchandising or Experiential Marketing the events and rights holder will work with a client ensuring a clients needs are fully understood and deliverable.

Product Launch

Branding

Cape Panwa Hotel Phuket Raceweek offers huge opportunities to create media coverage for sponsors through news PR activity. There will be coverage in Thai local and national newspapers, Asian regional and international newspapers, TV, Radio and Magazines.

Press releases and daily race reports will also be issued through a variety of regional and international yachting web sites. Sponsors, Supporters, Suppliers and Island Partners will have rights to associate with Cape Panwa Hotel Phuket Raceweek for PR and advertising activity.

Hospitality

Cape Panwa Hotel Phuket Raceweek offers a plethora of fantastic opportunities to entertain customers, clients and executives at one of Thailand’s most beautiful islands. With 4 days of sailing and 4 Parties plus a wealth of relaxation and recreation activities this is an excellent way to do and promote your business.

Sponsors will have a number of opportunities to entertain their guests through bespoke packages.

Merchandising

We offer our Sponsors, Supporters, Suppliers and Island Partners the opportunity to produce joint branded merchandise. This could be used as give-aways through media and presence marketing promotions.

For example: Cape Panwa Hotel Phuket Raceweek travel bags; pens; sunglasses; key rings; and watches.

Experiential Marketing

Phuket attracts thousands of visitors in July and with it huge opportunities for sponsors to promote their products and services.

The visitors provide sponsors with a mixture of:

• High Net Worth Individuals from media celebrities to business entrepreneurs from all industries
• Corporate high flyers from media and advertising
• Tourists

Mount Gay Rum, Jaguar Land Rover and FRANKE led the way at Phuket Raceweek by using their sponsorship as a major marketing platform …

Cape Panwa Hotel Phuket Raceweek 2020-21 will offer commercial sponsorship packages at all levels enabling corporate Asia to GET INVOLVED with flexible and affordable integration:

Title and Presenting Sponsors

One title & one presenting sponsor with naming rights to the event e.g. Cape Panwa Hotel Phuket Raceweek 2020-21

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Host Sponsors

Either one host sponsor or up to four

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Co-sponsors

Up to six co-sponsors from non-competing categories

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Official Suppliers & Media Partners

Up to 12 official suppliers providing goods and services that are essential to the event

Up to 12 media partners Link to benefits page

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Island Partners and supporters

Entry level packages designed to enable the Phuket and the Thailand Marine Industry to be involved.

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Branded Boats

Opportunity for sponsors to brand boats entered in the regatta as a bolt on to the above package

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Social Media/Merchandise Marketing

Opportunities for sponsors to leverage the Cape Panwa Hotel Phuket Raceweek online presence.

Cape Panwa Hotel Phuket Raceweek 2020-21 naming rights fall into the following categories. A comprehensive inventory relating to each sponsorship level can be found by following the links above:

• Right To Title: Title Sponsor / Official Presenting Sponsor / Host Sponsor / Co-sponsor / Official Supplier/ Official Media Partner / Island Partner and supporters.
• Branding: Signage and logos at the event and around Phuket; Airport; Boats; Officials; Beach Flags; Parties; Regatta Bar; Programme; Pre and Post Event Literature; Social Media and Website; Prize Naming, Photo Back drop (limited availability).
• Media: Inclusion of logo in any TV documentary; any post-event DVD; Media releases
• Experiential Marketing: Presence Marketing: Social media platforms, Leafleting; Information Booths in Regatta Village
• Data Capture: Mail list forwarding service access via Cape Panwa Hotel Phuket Raceweek 2020-21 database
• Hospitality & Networking: VIP Hospitality Packages to: Boat Charter, Parties; Opening & Closing Ceremonies
• Merchandising: Cape Panwa Hotel Phuket Raceweek 2020-21 product placement with website merchandising platform. Logos can be placed on Baseball caps; t-shirts; Posters; Postcards; Stationery; Leaflets

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