Amazing Thailand and Discover Thainess are the campaign names for the 2017 Tourism Authority of Thailand tourist promotion.
Thailand is best known for its friendly people, rich culture, and its variety of destinations that offer vastly different experiences. These elements have made Thai tourism second to none.
In 2017, Thailand’s tourism policy focuses on promoting the values of Thai culture. The campaign aims to create an understanding of Thailand and the Thai people’s way of life, or what we call “Thainess”. To achieve this the Tourism Authority of Thailand has created the Discover Thainess website so that travellers may appreciate authentic and unique examples of Thai culture.